You hold a 4.9 rating on 113 Google reviews, and you already appear second in the Google Maps list for "hvac monticello mn" (our check on October 12). We scored what a customer sees next and built you a new website before this conversation. Scan the QR code below to see it on your phone. No commitment required.
Your Current Score
46
/ 100
A strong reputation held back by what sits behind it
Local SEO (Google Search)55%
Trust Signal Visibility70%
New Customer Conversion55%
Score is our own professional assessment. No software generated it.
With Refiners Co (12-month goal)
80
/ 100
Our professional estimate. It is a goal and carries no guarantee.
Local SEO (Google Search)78%
Trust Signal Visibility80%
New Customer Conversion65%
*AI Search is an emerging category: no site scores 100% today. 88% reflects the realistic ceiling with full optimization.
Google Gets No Clear Page Headline
None of the 12 pages we checked has an H1 headline, the home page title reads "Home - All-Ways..." with no city, and the only schema is a generic Organization tag. Google has little to go on for "AC repair Monticello." Fact, checked Oct 12
Competitors Have 63 to 1,000+ More Reviews
Monticello Plumbing, Heating, and Air Conditioning shows 176 Google reviews to your 113, a 63-review gap, and DJs Home Services shows 1,127. Your site's review box still says 97 and its newest displayed review is from January 2024. Fact, live Google data Oct 12
Your Google Listing Has 6 Photos
Monticello Plumbing shows 46 photos, Off The Hook Heating & Air shows 31, and DJs shows 143. A thin profile sits next to your 4.9 stars. Fact, live Google data Oct 12
Slow on Phones, Invisible to AI
Mobile speed scored 42 of 100 in our July 12 test (the retest was rate-limited, so it is dated). There is also no llms.txt file, which AI search tools read to describe a business. Fact (speed test is dated)
A Fast Site With Your Trucks on It
Built around your own fleet and job photos, with a call bar that follows the visitor, so a customer with a dead furnace reaches you in one tap.
Built So Google Can Read It
One clear headline, a Monticello page title, business schema with your address and hours, a FAQ, and an llms.txt file, which means search and AI tools can describe you correctly.
Your Rating Up Front
4.9 stars on 113 reviews at the top, real quotes from your Google reviews, and your Bryant dealer status, so a new customer sees proof before they scroll.
A Request Form That Sorts Your Leads
It asks town, home or business, the problem, and how soon, which means your office knows if it is an emergency or a quote before dialing.
Assumption (Estimate)
$7,000 install
ESTIMATE: a typical system replacement (a reviewer was quoted $7k+ elsewhere). Your job values will differ.
If One Extra Install Comes In
Covers 8.8 months
$7,000 / $799 per month = 8.8 months of service. No customer count is promised.
Your Investment
$399 setup + $799/mo
Momentum. First 3 months: $2,796. Then month-to-month, 30 days notice.
![QR code to preview All-Ways Heating and Air Conditioning's new website]()
Scan with your phone
Your new website is live.
See it right now.
Built for you before our conversation. No commitment required.
- Your own trucks and job photos
- 4.9 stars and real quotes up front
- Mobile call bar
- FAQ with structured data
- llms.txt for AI search
- OpenStreetMap location map
What our work covers in each of the five categories, and what it takes to go further
Website Design & UX
With Refiners Co: 88%
To reach 100%:
- Crew-at-work photos
- A portrait of Joe, sized for the site
- A photo page per service
- Before and after install gallery
Local SEO / Google Search
With Refiners Co: 78%
To reach 100%:
- Listing built out: photos, services, posts
- Citation cleanup across 40+ directories
- Monthly local blog posts
- Links from local suppliers
Trust Signal Visibility
With Refiners Co: 80%
To reach 100%:
- Review text after every job
- Replies to every Google review
- Repeat-customer video
- NATE and Bryant credentials, with permission
AI Search Visibility
With Refiners Co: 88%
To maximize (ceiling ~88%):
- FAQ refreshed over time
- llms.txt kept current
- Service schema for each offering
- Answer-first blog posts
New Customer Conversion
With Refiners Co: 65%
To reach 100%:
- Local Services Ads for emergencies
- Text follow-up for missed calls
- Tune-up reminder campaign
- Online scheduling, if you want it
Additional services we can add to your package
| Service | What it includes | Why it matters for you | Price |
|---|
| GBP Management |
Weekly Google Business Profile posts, photo uploads, review replies, and Q&A kept current |
Your listing has 6 photos against 46 and 143 for two competitors. A fuller profile gives searchers more reasons to call. |
$199/mo |
| Citation Cleanup |
Name, address, and phone audit and correction across 40+ directories |
Your Google profile text says "LLC" while your site and listing name say "Inc." Matching details remove doubt for Google and customers. |
$299 one-time |
| SEO Content |
2 blog posts per month for Monticello area searches, with keyword tracking |
The newest blog post on your home page is from March 2025. Fresh local content gives Google a reason to recheck your site. |
$299/mo |
| Geo Expansion Pages |
A dedicated page each for Big Lake, Buffalo, Becker, and Elk River |
You serve these towns today. Each page names the customer's own town. |
$499 one-time |
| Photo Coordination |
Local photographer briefed, shot list prepared (crews, installs, trucks), delivered self-hosted |
Real job photos show a new customer who is coming to their house. |
$99 + photographer |
Monthly add-ons follow your plan terms: 3-month minimum, then month-to-month with 30 days notice.
Questions you will probably ask us (and straight answers)
Can you help me get more Google reviews?
Yes. Our review system texts satisfied customers a short review request after a completed job, and we help you reply to each review. It lets more of your happy customers speak up. We cannot promise a specific number or rating, because only real customers can write reviews.
We are already second in Google Maps. Why change anything?
That is a good spot, and it came from your reviews. Maps order shifts with where the searcher stands, plus review count and listing detail. DJs sits above you with 1,127 reviews and Monticello Plumbing just behind with 176. We work on holding your spot and narrowing the gap.
Do I keep my phone number and domain?
Yes. Your (763) 295-7702 number and allwaysheatingandair.com stay exactly as they are. The new site launches on your domain when you are ready, with your number front and center.
How fast will this show up in Google?
We promise what we control: your new site live within 30 days and a plain-English report every month. Google decides rankings and we cannot promise a date or a position. Each report shows you what moved and what did not.
What happens to my current WordPress site?
Your current content gets reviewed and the worthwhile pages move over. The new site is yours. If you ever leave, you keep it.
What if I want to cancel?
We ask for a 3-month start, then it is month-to-month with 30 days notice and no penalty. You keep the website and the domain stays yours. No long contract.